What would you do if we said that there is a ferociously loyal consumer base with an annual $610 billion spending capability waiting for your company to contact them? Simple—you would reach out to this extraordinary consumer right away!

These consumers are out there—they are the thriving lesbian and gay market.

OutMarketing.biz’s services can help you:
	Target the appropriate audience within the lesbian and gay community
	Develop a marketing approach that suits your company
	Create dynamic marketing strategies that talk to the community
	Enhance your share of the lesbian and gay market

OutMarketing.biz is a multi-faceted marketing and public relations firm specializing in opening the gay and lesbian market to the Capital Region’s small business community. We work with local companies to develop specialized marketing plans to target this lucrative market.

Elevate your own business with the help of OutMarketing.biz
and see how GREEN the rainbow flag can be!

Wondering if your business can profit from a lesbian and gay marketing presence? Consider these figures:
	The Capital Region has one of the highest population of gay and lesbian couples in Upstate New York
	There are currently more than 416,000 children being raised by same-sex couples in the U.S. and the Capital Region has its own fair share of lesbian and gay parents
	Within the next 15 years, 25% of the lesbian and gay community is expected to be over the age of 50
	98% take a vacation each year
	64% reported that they will go out of their way to buy household products and services from companies that market directly to the community
	69% would consider using legal and banking services from companies that market to the lesbian and gay community over businesses that do not
	2/3 of American adults have indicated that a company that promotes their products to the lesbian and gay market has no negative influence on its image

With a customer base this diverse, every type of business and service can benefit from the marketing expertise OutMarketing.biz has to offer.

Studies have shown that a knowledgeable approach to the lesbian and gay market far outweighs the investment. Corporate giants such as Subaru, IBM, American Express, Orbitz and Ikea can attest to the value of marketing to the lesbian and gay consumer. It’s time for you to get a piece of the $610 billion lesbian and gay market.

The president of OutMarketing.biz is Libby Post. Post successfully straddles the marketing field and the lesbian and gay community. For twenty years, she has been the President/CEO of Communication Services, a marketing firm specializing in the needs of not-for-profit agencies. Post has been involved with lesbian and gay activism at the local, state and national levels for over two decades. Her voice is heard each week as a commentator on lesbian and gay issues on WAMC, Northeast Public Radio. Her work is also carried on www.365gay.com, the nation’s leading portal for lesbian and gay news, and she is a columnist for Q-Syndicate reaching lesbian and gay publications throughout the country and abroad. Libby Post can be reached via email at lpost@outmarketing.biz.

Links of Interest

GayCrawler.com

SteinLegalServices.com